Corporate Social Responsibility; Solid partners or Fair Weather friends?

Fair-weather Friends? by Colin Crooks Corporate Social Responsibility is not a ‘nice to have’ which should become a sacrificial lamb in a cost cutting exercise.  Companies have invested heavily in their reputation as caring and considerate employers and responsible members of society for very good reasons.  Their employees are interested, and take positive encouragement from working for enlightened and highly regarded organisations. Cutting CSR programmes now when times are tough demonstrates only one thing – that such businesses are not the self-proclaimed stalwarts of the community and committed long term partners portrayed in their annual reports.  They are in fact fair-weather […]

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