Mayor joins celebration in Hammersmith as 15 budding entrepreneurs start up for the first time

Entrepreneurs, business people, local residents and the Mayor of Hammersmith and Fulham came together today to celebrate the graduation of 15 participants from Tree Shepherd’s Start Your Own Enterprise course.

The 8-week course was funded by Hammersmith & Fulham council alongside Hammersmith United Charities, White City Big Local and with support from Land Securities and the Petit Miracle Hub. This course is just the beginning of an exciting entrepreneurial journey for local residents.

The programme took entrepreneurs though all the essentials of starting and running a business, plus key principles of business administration including understanding your market, managing money and dealing with customers. Participants are excited to start a range of new businesses, from food stalls to clothing to mental health support for young people.

Each successful participant was presented with a Tree Shepherd graduation certificate by the Mayor of Hammersmith and Fulham, Michael Cartwright.

One of the participants, Tieyan Eweka-Olorunfemi, who is setting up her own food business, Jollof Mama, said “I am very passionate about West Indian food and I’ve already started trading at some markets and festivals The course has helped me to focus and to take my business to the next level.”

Another participant, Morakot Daniels, who is setting up a business selling exotic fruit soaps, said “It was a full-day course over 8 days but the time flew. I really enjoyed the course – can I repeat it?”

Colin Crooks, CEO of Tree Shepherd said, “It’s fantastic to work here in Hammersmith and welcome another cohort of Tree Shepherd graduates to our ever-growing Forest Network. I never cease to be impressed by the amount of talent and sheer get-up-and-go of London residents, and we look forward to helping their businesses to grow and develop. This course is just the beginning, and Tree Shepherd will be there to support them with every step.”

The businesspeople are supported by Petit Miracle Hub, a local charity which reduces unemployment through provision of skills training in traditional craft, restoration, basic DIY, painting & decorating, interior design trades, retail, entrepreneurship and business skills. The entrepreneurs now have the opportunity to tap into retail opportunities through the Petit Miracle Hub business incubator, which includes a shop in the West 12 Shopping Centre in Shepherds Bush.

Elisicia, Petit Miracles, Founder said:“We are delighted to be working in partnership to offer a new kind of opportunity to local residents. The entrepreneurs get a chance to grow their own start-up business, from fledgling idea to actually trading from our community shop. By sharing our knowledge and encouraging the group to support one another we are creating our very own collaborative ecosystem.”

The Mayor of Hammersmith and Fulham, Michael Cartwright, said “It’s great to see these community organisations coming together to deliver such a great programme. I was impressed by the entrepreneurs and their enthusiasm, and I’m sure they will make a success of their businesses off the back of this 8-week course.”

To find out about future training opportunities for entrepreneurs in White City, email or call us on 020 3697 1541.

To find out about trading opportunities in Shepherd’s Bush or other locations, visit or email




Share this:
Posted in News & events and tagged , , , , .